Student Week: Anlou Schweizer’s Sensory-Pleasing Packaging for It’s Good

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Anlou Schweizer’s packaging design for It’s Good Ice Cream encapsulates a delectable experience rooted in local, organic, and eco-friendly principles. Embracing bursts of flavor and celebratory vibes, the packaging becomes a visual ode to the irresistible tastes held within. Beyond aesthetics, the design strategically appeals to all senses, enticing customers with a promise of mouthwatering delight while promoting an environmentally conscious ethos. Schweizer’s creation not only enhances the product’s visual allure but also communicates the essence of indulgence and positive impact.

Editorial photograph

“It’s Good” is dedicated to providing a delightful ice cream experience that revolves around locally sourced ingredients, environmental friendliness, and organic practices. The primary objective is to craft mouth-watering and one-of-a-kind flavours that can be savoured during joyous celebrations or enjoyed as a personal indulgence. Our concept is rooted in celebrating the senses, where indulging in our ice cream not only delivers an exceptional taste experience but also contributes to doing good for the environment and leaving you with a feel-good feeling. Visual Direction: Bursts of flavour with feel good friendly vibes. Don’t shy away from a celebration. Appealing to all the senses, the packaging design visually entices and hints at the mouthwatering delight concealed within.