In a world of increasing computer usage, more and more people are spending large amounts of time working at the computer. Although the majority of this progression has occurred relatively recently, the negative implications of these prolonged hours of labor are quickly taking their toll on the human body.

GollaGolla is built on the concept of preemptive protection against these ailments and injuries. Its target demographic is young computer users age 18-30. An increasing number of this group have professions and educational pursuits that require them to spend long hours at the computer, and many do not take proper care of themselves while doing so. GollaGolla offers a fun, unique and creative way to exercise as well as increasing the user’s understanding of the importance of exercise in the prevention of injury. To help safeguard people from the physical ails of prolonged uninterrupted computer use, GollaGolla features a deck of 50 illustrated activities that help cure and prevent common injuries including poor circulation, tension, stress, stiff muscles and tight joints.