Unpackagable

“This project was for my packaging design course in which we were tasked with creating a conceptual series of consistent packages for intangible things. I decided to package light, reflection, and shadow. After brainstorming how to visually suggest that these “unpackagable” things were in fact packagable, I came to the concept of creating the effect of them as though they were trapped inside a box. Since light, reflection, and shadow are the basic elements that give form to the three-dimensional world in which we live, I decided to keep the form of my packages extremely simple and minimalistic by using simple cube boxes made of natural sand-colored paper with printed black ink. I developed an identity system or symbol set of the first letter of each word (L, R, and S) to be used as diecuts on the front panel of each box. Each letter is divided in different directions, but their geometric forms make them consistent. Under each diecut is the full word in small and generously tracked Futura Extra-Bold. The Light box has a piece of vellum and a touch light inside so it acts as a luminary, the Reflection box has a piece of mirror inside behind the diecut, and the Shadow box is printed with black ink on the inside of the box with an open diecut so all that is seen is darkness. These boxes are not intended to be opened, but instead are conceptual pieces.”