“After last years Absinthe we thought we’d do something to celebrate the USA office. We’ve seen a lot of moonshines come out recently so we decided to do something a little more ‘snake oil’ and lo-fi and had enormous fun writing all the Christmas ads for the bag. There’s about 500 words on the bottle alone but my favourites are ‘For reliable fire lighting and sterilising of wounds’. As you can imagine we’re having some issues registering the label with the TTB for the production run.”

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