Vasa Martinez, the founder of functional ready-to-drink (RTD) beverage Perfy, is like many of us at the moment, excited and involved in the Web3 space, playing around with tokens and NFTs.

Martinez has been active in the Doodles project, a community-driven NFT featuring artwork by cofounder Burnt Toast. So when it came time to run a promotion to hype up Perfy, the idea just came organically to Vasa after he bought his first Doodle and used Perfy cans as a template to showcase it. After sharing his mockup with the community, it became a hit, and requests for personalized Perfy cans started pouring in.