Meet the newest disrupter of the cleaning industry: Spruce. However, this brand is revolutionizing packaging designs for the cleaning market and sustainability.

As a direct-to-consumer brand, Spruce understood the importance of creating packaging to form emotional connections with its customers. The challenge was to create something opposite from stale, something that would instantly spark interest. Through their unique, simple, and pastel-pink designs, the company has cracked the code. The minimalistic design also reflects the brand’s mission to use ten or fewer ingredients in its formulas. While most eco-friendly brands choose a shade of green, Spruce steered clear of overstating that they were a sustainable brand.

It’s clear that Spruce endlessly researched what consumers were looking for in this market space, and the proof is in their packaging.