Alter:Bio’s packaging by Trackmeet takes the typical household cleaner and gives it a refresh that actually deserves to stay out from underneath the sink. The blocky bottles, in muted olive and periwinkle, trade shiny plastic clichés for a matte finish and embossed logo. Clean, minimal typography delivers science-forward info without the sterile energy.

Every detail, from the micro-pattern texture to the restrained color pairings, feels calibrated for calm precision. Would I actually be inspired to clean my counters with this product? Yes. Absolutely.

Welcome to the future of clean. Alter:Bio is the first US-based home cleaning brand designed to meet European Standards with safer, smarter, science-backed products. Years of development and testing in the lab resulted in a groundbreaking formula where prebiotics + probiotics work together to make synbiotics: the new powerhouse ingredient for home cleaning. Trackmeet introduced Alter:Bio to the world with an identity inspired by their pioneering product and earth-first mission—bridging science and everyday living with a brand system that extends across digital, photography and a packaging system designed to live beautifully on your kitchen counter.

Studio: Trackmeet
Client: Alter:Bio
Project Admin: Steph Smith
Photography: Nick Simonite
Stylist: Audrey Davis
Assist. Stylist: Janai Cano
Photo Assist: Raul Buitrago
Lighting Tech: Jason Griego
Web Development: Colin Harman
Brand Strategy: Bec Bowman
Copywriting: Ali Kriegsman
Animation: Skyler Moran
Industrial Design: Lauren Golik (BraveNew.design), Kyle Swen