Soculent’s packaging by Pomodoro Design Office is a burst of color that feels equal parts playful and polished. The pastel cans pair oversized type with a charming floral logo. The design leans into minimal text, letting the cheerful palette and iconography do the heavy lifting. The design is casual, unpretentious, and refreshingly straightforward, and it makes me realize that a lot of packaging within the same category isn’t hitting those same marks.