The packaging for BE WATER SOAP, designed by B&W Graphic Lab Lab, feels more like art than a bar of soap. Each box uses punchy, offbeat color blocking and modular, geometric designs that emulate Bauhaus forms and pop graphics.

The chunky black handle adds an unexpected utility element, while the typography is crisp, minimal, and intentionally secondary to the visuals, letting the playful layout and stackable structure do most of the talking.