Foster Project partnered with Shoreline to craft an identity and packaging system deeply rooted in the product’s origin. Stemming from Southern California, Shoreline’s founder sought to introduce premium British Isles cider to the American market, aiming to elevate cider’s reputation in his homeland. The packaging for the London Dry and Hibiscus Blueberry Cider takes inspiration from both the traditions of cider production and the sun-drenched California coast. This innovative design combines intricate pen illustrations with the carefree spirit of coastal living, resulting in a distinctive and timeless brand identity.

Foster Project collaborated with Shoreline to develop an identity and packaging system that expresses the unique inspiration for the product’s creation. Hailing from Southern California, Shoreline’s founder was motivated to bring premium cider from the British Isles stateside to elevate the perception of cider in his home market.