Seven:Thirty’s Minimal Skincare Packaging

Published

March 22, 2023

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By tapping into the notion that skincare affects mental health, Studio Abasi’s skincare line thoughtfully fuses the two. Heather Gray, Designer and Creative Director at Duh, created the packaging system that feels effortlessly minimal and sleek, reflective of how the products promise to make your skin. It’s simple but effective, ideal for a skincare brand.

Editorial photograph

Studio Abasi’s skincare designed for acne-prone skin works. They knew it. Their clients know it. So now it’s time for the world beyond Berkeley to know it. The ask: Rebrand with a unique modern approach. Goal: We put our best face forward and launched a distinct brand with a real, relatable POV. Meet Seven:Thirty, we’re a mental wellness company disguised as a skincare regimen. Because skincare brands focus on how you look. But when’s the last time one asked you how you feel?

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover