In some Mountain Dew-level extreme sports outings, such as rock climbing or mountain biking, the phrase “send it” describes a clean, flawless, or otherwise spectacular run.

When professional athletes Sasha DiGiulian and Arianne Jones founded their line of protein bars, they chose the name “Send Bars,” a nod to their roots in next-level athletics and their ethos in business and life. Send Bars are made with chaga, cordyceps, and lion’s mane mushrooms, greens like spinach, hemp hearts, turmeric, ashwagandha, and plant-based pea protein, and they are naturally sweetened with fruits like dates.