Calvados is a spirit with three main appellations, one of which is made predominantly by the distillation of pears. In doing research on this French spirit, Oleg Zaharevich created SANQUER, a fictive calvados brand. Using CGI, he developed the brand identity, placing particular detail on the bottle’s shape, as well as labeling. In order to reflect the spirit’s main ingredient, he created a pear shaped bottle with an elongated neck and rotund body. Digitally using gold foil, he elegantly designed the label with a combination of fine lines and circles. A minimalist, narrow French flag emblem is included in order to further emphasize the fictional brand’s history and culture.
The idea of this concept came into my mind during the study of calvados production history. One of its types is mostly made from pears. This project is an experiment in creating a bottle shape that visually reflects this feature.
