Let’s be honest; it’s hard to make the identity for supplements “sexy.” Beyond Collagen, however, is making the job look easy with its packaging design system designed by Pano Design Studio. The tactical use of white space, minimalism, and texture bring a product from bland to stunning.

SANA Amsterdam is a premium collagen brand based in Amsterdam, Netherlands with self care and empathy in its core. Both powder and liquid collagen are derived mainly from fish in the icy Norwegian sea in a constant effort to be as sustainable as possible. Objective We were tasked to create from scratch a fresh yet science oriented brand with a range of products that would appeal to the target audience as a new tastier way to ‘freeze time’.
















