Cocogen is a new brand of functional beverage with coconut water serving as the main-event ingredient. In recent years, plenty of consumers have taken to the drink for its perceived ability to boost hydration. Cocogen, however, takes it a step further, adding either collagen, electrolytes, or magnesium. with a non-GMO, non-dairy quencher that’s also free of artificial colors, flavors, and preservatives.

Creative agency Safari Sundays designed the brand identity and packaging, and partner Damon Gorrie is also a co-founder of Cocogen.