Auckland based One Design designed Rogue Society – a new brand of premium, artisan style gin. As the aim of Rogue Society was to reinvent, reinterpret and then re-present gin to an influential and discerning crowd, the brand was positioned to appeal to fashion-forward males with a high disposable incomes.

Our idea was to insidiously introduce an intriguing and clandestine ‘society’ to market, an open secret of sorts. The idea was to create a heightened sense of drama, mystery and intrigue through alchemy, art and science.