Working to create a more trendy and aesthetically pleasing brand identity, bulk reached out to Robot Food for the third time to begin to appeal to a wider audience. Keeping in mind that health and wellness are growing more popular with each passing day, Robot Food expertly crafted a look that would lure fitness advocates and health proponents alike. The neutral sage green, beige, and black tones used to differentiate the product lines give bulk a prim and delicate identity that serves to grab the attention of both loyal, long-time customers, as well as newbies.

Leeds-based creative agency Robot Food rebranded the online sports and active nutrition company, bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction–with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers, to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name.