Rheinhart Festbier’s Oktoberfest-Inspired Packaging

Published

October 5, 2023

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Brokenstraw Co’s packaging design for Rheinhart Festbier by Hop & Sting Craft Brewery notably represents the Oktoberfest spirit. The white outer box, elegantly paired with Oktoberfest-inspired typography and logo marks, creates a standout design that captures the essence of the celebration. Inside, the special edition 6-pack wrap unveils cans with a darker coloring reminiscent of rustic wood, perfectly complementing the beer’s character. Rheinhart Festbier stands out as Munich’s more popular Oktoberfest style, with its lighter profile and delightful subtle notes of caramel and toast.

Editorial photograph

The Beer label was produced for Hop & Sting Craft Brewery and can be bought in stores across the country. The special edition 6-pack wrap was conceptual. Festbier is the more popular Oktoberfest style consumed in Munich. Rheinhart is much lighter than a marzen and has delicious subtle notes of caramel and toast.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover