Reframe Rolls Into a Mid-Century Travel Dream

Published

February 25, 2026

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REFRAME packaging by HI Estudio uses layered geometric landscapes for standout impact
Vibrant greens, blues, and warm accents create energy and shelf visibility
Clean typography and modular design break from typical cannabis branding

We’re starting to see more and more THC and CBD cocktails enter the market, seemingly heralding the notion that liquid might be the ideal delivery system.

For Reframe, Hi! ESTUDIO reimagines the brand’s visual world through a box system that translates the spirit into landscape, rhythm, and color. Layered planes and synthetic shapes form stylized suns, mountains, and palms, blending natural silhouettes with simplified geometry in a nod to mid-century travel posters.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover