Josep Pedro is the designer behind HAAN’s refillable toothpaste. As we’ve mentioned before, our bathrooms are a significant waste zone in our households. Still, by creating a refillable toothpaste concept, we can extend the tube’s lifetime by up to three times, meaning less plastic and lower cost. In addition, the bright colors create a sense of playfulness for the sustainable brand, and the simple typography lets the exciting shapes and bright colors come to life. Sustainability doesn’t have to be boring.