As a new brand in the crowded CBD market, Radio had to carve out a space for itself immediately. From a visual standpoint, CBD brands and packaging are often busy, unclear, and come off gimmicky. Radio breaks through the clutter with confidence, information, and intrigue.

The name Radio spun off of the idea of healthy frequencies and vibrations, and the design of the packaging needed to reflect this idea to its fledgling customers. The design led with attractive nods to waveforms and physiology and paid those elements off by detailing the simple formulation of each product on the front panel of every product box.