Puma and Yves Behar’s new green packaging

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After three years in the making, a new solution to the shoebox is announced- and it’s pretty sleek too!

“It’s hard to imagine something as simple as the shoebox being
completely overhauled. But Puma and Fuseproject have done just that, in
a design that will completely transform the brand’s supply chain—saving
millions in electricity, fuel, and water.