Preppi Is Making Disaster-Prep A Fashion Statement

In a time where everyone is attempting to manifest positivity, it is understandable that the absolute last thing we would want to think about is preparing for the worst. While disaster kits usually conjure an image of an extreme conservative living in a military-style fortress off the grid, anyone who has turned on the news or checked social media can relate to the feeling that something awful could happen at any time, anywhere.

Although alarmist tactics aren’t Preppi’s game, their luxe designs are working hard to change the way disaster-kits are marketed. Prior to Preppi, the retail landscape dictated that preparedness kits fell into one of two categories: Health & First-aid at your local CVS or in outdoor supply stores where disaster prep-kits are often synonymous with the word “apocalypse.”