No one liked to talk about Hemorrhoids, but Preparation H has released its newest brand expression designed by Elmwood that helps challenge the previous inhibitions surrounding the topic. By using a humorous approach, Elmwood was able to tackle the subject. The copy includes vocabulary such as “derriere” and “rump” instead of dilapidated medical terminology. Thanks to Elmwood, Hemorrhoids are nothing to be ashamed of, and the products’ branding isn’t to be hidden.
Leading hemorrhoid treatment brand, Preparation H, has unveiled a fresh visual brand expression that plays on humor in order to challenge the taboos associated with butt health and appeal to all consumers.
Preparation H, part of GSK Consumer Healthcare, has been available since the 1920s and, today, is America’s number one brand for hemorrhoid treatment. In recent years, new challengers and direct-to-consumer brands have emerged in the hemorrhoid space, and have brought with them fresh and modern visual identities.
