OZ Estratégia + Design designed the packaging for Água Prata, a tonic water brand looking to bring style to the market.
Água Prata, a brand of mineral water very well-known in the market, decided to relaunch its tonic water line with a new positioning, moving it away from the category of soft drinks to take advantage of the universe of the drink mixology more and more in fashion nowadays.
This new positioning called for a total rupture in relation to the previous packaging. The PET bottle has been replaced by glass with a proprietary design, making the product more premium since it is designed to make it more attractive in refined environments such as bars and restaurants.
