OurCreative’s design for Pico Tequilana layers history and geology into a striking collage. The torn-paper effect is meant to mimic rock strata, revealing archival mine imagery alongside bold strokes of agave blue and fiery red. The typography is sharp and grounded, while the tamper seal subtly nods to mining tokens, reinforcing the brand’s depth.

OurCreative’s Design Director, Joe Wallis, dives into the design process below.