PetLab Co. is a brand committed to improving the lives of pets. As a digitally native brand, they gained traction through creative advertising strategies and became a darling of the pet supplement category player.

Still, with much more competition in the space, PetLab Co. needed to evolve its identity to stand out. Thus, the brand worked with Derek&Eric to redesign its packaging to set them apart visually.

Derek&Eric worked with the founders to discover their deep passion for animals, and the founder’s emotional connection with a beloved family dog named Krystal became the critical inspiration for the brand’s new packaging design as it captured the genuinely heartfelt feelings that come from our precious fur babies.