Fast-Food international giant McDonaldâs quietly unveiled its new global packaging system at the tail end of 2020, marking the beginning of a strategic marketing and operations shift.
Now, the full scope of that packaging refresh has finally seen the light of day, and none other than creative and branding agency Pearlfisher is behind the work. As part of an overhaul of the beloved archesâ multi-year redesign, they oversaw the implementation of a new graphics system, what theyâre calling the âsingle visual framework for the brandâs portfolio of products.â