Pack of the Month: You Shouldn’t Take Candy from Strangers Unless It’s a Brand Called Strangers

Published

Colorful packaging of Strangers hard candies featuring Raspberry, Pepper, and Lychee flavors with descriptions about the product being sugar-free, vegan, and made from real fruit.
  • Auge Design’s Strangers Candies ushers in a rebellious pharmaceutical aesthetic to the world of adult candy, using grainy gradients, an unconventional wordmark, and tactile embossing to signal complex, spiced flavor profiles rather than traditional fruit imagery.
  • By leveraging ambiguity and mystery, the packaging uses fluid, expandable patterns and a custom-built organoleptic app to translate “unplaceable” taste experiences into a dynamic visual system that challenges consumer expectations.

Obviously, you should never take candy from strangers.

But what if it was a brand called Strangers?