Forget “employee of the month” or high school superlatives—this is The Dieline’s Packaging of the Month. This monthly feature offers an in-depth, behind-the-scenes look at one of the most popular designs that’s appeared on the site. It gives you the opportunity to learn more about the designer or agency behind the product, why they designed it the way they did, and why we here at The Dieline love it. For November 2016, we spoke with Matthew Clark, Founder and Creative Director of Subplot Design Inc. and Jamie Turkington, VP Marketing at Petcurean Pet Nutrition about their design for GATHER Pet Food.
Who: Based in Vancouver, British Columbia, Subplot Design Inc. has been in the business for over 25 years. For them, no two clients, problems, or opportunities are the same, so adaptation is key to make sure they meet objectives and achieve success. Specializing in Consumer Packaged Goods and the digital space in which they live, Subplot aims to create a connection between the brand and the consumer. Their portfolio alone shows the wide range of their capabilities, including projects with companies like Old Yale Brewing, the Canadian postal service, the Vancouver Aquarium, and many of Petcurean’s product lines.
What: Organic, non-GMO pet food with a conscience that’s been dubbed “farm to bowl.”
