Pack of the Month: BRANDED Breathes Life Into Mezete With Refresh

Published

June 3, 2025

Filed under

Food Packaging, For Brands, Interviews, Redesigns

If your design strategy revolves around getting folks to “taste the Middle East” via your packaging, you have a friend in us.

And that’s specifically what BRANDED gets right with their redesign of the 2-decade-old Mezete and its line of Middle Eastern foods, as revamped food photography and a completely overhauled visual identity presented us with a veritable feast for the ol’ eyeballs. We spoke with senior creative director Rucha Rao and creative director Yorham D’souza of BRANDED to see how they whipped up Mezete’s inspired refresh by immersing themselves in the hustle and bustle of Jordanian culture.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.