OENO Rejects Pretension And Over-Designed Gimmicks
By
Published
Filed under

Published
Filed under


OENO rejects the pretension and over-designed gimmicks so often found in wine, instead celebrating the product for what it is: just good grapes, simply made.

The packaging strips away unnecessary flourish and builds a bold, approachable system around two elements: oversized, joyful typography and a graphic grape icon. Bright color palettes and playful layouts make the bottles and cans feel fresh and unassuming, while still instantly recognizable.
By leaning into clarity and simplicity, Oeno’s design conveys confidence without ego. It’s wine that speaks plainly, looks vibrant, and invites everyone in. No rules, no intimidation, just grapes.



Add project credits with Dieline PRO | Log in
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.