Pearlfisher has created the brand strategy, tone of voice, brand identity and packaging design for Oat Works, a brand new oat based drink from Wellness Works.
Oat Works is the only oat-based drink in the United States that contains PromOat, an innovative, natural, beta glucan ingredient from Sweden that enables the benefits of oats to be incorporated into a beverage in a water-soluble form. Drinking an Oat Works smoothie provides consumers with a nutritious and wholesome meal replacement that can be enjoyed on the go, and is also perfect for a healthy heart, a healthy digestive system and sustained energy. Oat Works is available in three flavors: pomegranate & blueberry, mango & peach and strawberry & banana.
