Nutic’s goal was to create a packaging system that’s both comfortable and appealing for new consumers. The brand worked with Fabula Branding to design the packaging, resulting in bright pouches adorned with bold, animated typography. The design is imaginative but still authoritative, creating a design that feels approachable to most demographics, especially those craving something sweet

Brief In the U.S., candy with nuts and dried fruits in icing can be found on the table of any home: it’s a traditional treat for the whole family and guests. The question of taste choice, as usual, remains individual. This inspired our client to create a trademark bringing together both audience favorites and new, unusual for the market solutions. Nutic hails from California, where the candy is shipped nationwide. Developing a design that is comfortable and appealing to consumers was exactly the challenge Fabula Branding faced initially.