In an effort to capture the heart and minds of young, urban-dwelling millennials, Jet.com launched their own private label brand of grocery and household items called Uniquely J. But this isn’t your ordinary line of generic, branded goods.
Working with brand design consultants Elmwood for the execution and creative direction of the Uniquely J launch, they’ve created an identity for the disruptive e-commerce scene-stealers.
According to Elmwood’s press release, “its illustration style creates a uniquely playful experience that definitively breaks with the traditional codes of the value-driven private label industry, delivering shareable moments both online and offline with illustrations and packaging that tell a story.”
