Taking care of your skin is an investment in your future, and SMAKK’s design for Mother Dirt pays homage to how much intention should go into your regime. The typeface for the logo gives off the appearance that the letters are growing, like plants reaching toward the sun. Meanwhile, the fonts utilized throughout the rest of the identity is more analog, like something you’d see on a piece of tech packaging.

The blending of these typefaces speaks perfectly to the brand’s natural and scientific approach to skincare.

Branding agency SMAKK delivers radiant new identity for skincare standout Mother Dirt.