Horah, Inc. recently worked with Mirchi, a modern flavor company, to reimagine the look of spiced rum with their Natural Spiced Rum inspired by West African and South Asian roots. With a balanced blend of African and Caribbean rums infused with seven sparky spices and rested in ex-bourbon casks, Mirchi captures the spirit of Accra, Lahore, and late-night London vibes.
The brand’s reinvigorated visual identity features a retro yet animated logo and an exploratory label shape, giving the sleek bottle a unique and exciting look. Mirchi aims to bring people together through the power of flavor while setting a new standard in sustainability and community collaboration.
