The packaging and branding for organic, vegan, and artisan cosmetic brand Minuet draws inspiration from the minimally formulated products.
“Minuet is a vegan and artisan cosmetics brand, founded in the Mediterranean region by biologist, Noemí Vilaró. They came to us to provide them a comprehensive range of services including: branding, packaging design, copywriting, art direction, photography, cinematography and web design.
We truly believe in the power of how an object can speak to its audience. Keeping this in mind, we decided to focus on the glass jar as the core element, and then the box almost like its second skin.
