There’s a true-blue redesign, and then there are touch-ups. Maybe you fiddle with the typography a bit, but not too much. Or you tweak the illustrations but only ever so slightly. How about moving that banner down one centimeter, but absolutely not two? Like batting stances, most “redesigns” are a game of ever-evolving adjustments that are often so microscopic to the untrained eye that it almost doesn’t bear mentioning.
Well, Molson Coors just emptied a gasoline can’s worth of fuel onto Miller Genuine Draft and lit a match. Turning to creative agency BrandOpus, they’ve completely reshaped the visual identity of MGD to shake up the brand and restore some of the more genuine qualities of the beer cooler staple.
