ME was created for the modern woman, the one who doesn’t need to hide behind pink packaging and floral details.

Designed by Zuru Edge, this menstrual care brand is changing the discourse surrounding the packaging of the sanitary market. Furthermore, in an effort to blend form and function, the packaging is made from uncoated, natural cardboard, and the products are made from 100% organic cotton. The oversized yet simple, typography paired with the soft blue hue makes for a packaging system that’s both sleek and simple, which is genuinely all a woman needs during this time of the month.