“Mayaland Coffee set out to become the leading world brand of Guatemalan Coffee. The idea was to create a compelling graphic image that could communicate the essence of Guatemala, a colorful and vibrant country that produces some of the best coffees in the world.

The ancient Mayan heritage was taken as the basis, and the macaw birds were chosen for being remarkable and complex animals that create a striking contrast when flying over our dense forests and in our deep blue skies.