Bulldog Studio’s packaging for Marama Rum tells a story with a a little glow in the dark wink. The bottles feature illustrated mermaids and skeletal sirens, while the wavy, carved typography of “Marama” matches the tone of ocean tides.

The sand-toned palette keeps things grounded in island grit, and the cork tops and rope ties complete the “washed ashore” look, making each bottle feel like a relic pulled from the sea. It’s the kind of design that could lure anyone into one more drink, sirens’ warning and all. Plus, no one ever grows out of loving a glow-in-the-dark detail.