Lucci’s Visual System Is Strong On The Shelf And The Screen

Published

February 20, 2026

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Lucci is a sparkling Lambrusco launched in partnership with Ashley Graham
Brand identity and wine label design created by Alright Studio
Dry red wine from Emilia Romagna with a modern, versatile day to night positioning

Lucci is now served, and it arrives with a touch of charm. Partnering with Ashley Graham to launch her latest venture, Alright Studio built a brand identity and packaging system for a dry sparkling Lambrusco that can move easily from day to night.

Handcrafted in Emilia Romagna, the wine looks unfussy and versatile, which matches the liquid within. The script wordmark is confident, paired with clean supporting type that keeps the label fresh and legible. The most important part of the design, though? Lucci looks just as good in your hand as it does in your feed.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover