While many cannabis consumers might be familiar with the award-winning Jack Herer strain of sativa, some might still not know with their namesake’s work towards ending the prohibition of marijuana and his encouraging of hemp cultivation and use.

His Third Eye Shoppe in Portland, OR was the epicenter for counterculture and pro-cannabis advocates, and his book, The Emperor Wears No Clothes, is considered an authoritative source on how hemp is a superior alternative to petrochemical-derived products, chronicling the various ways traditional industry has worked to demonize or exclude cannabis from the market.