BrandMe revitalizes an iconic Belgian cookie with their sleek, approachable reshuffle of Lotus Biscoff. While it doesn’t feel too different from the preceding design, this smart new look shaves off some of its excess to make a bigger impact. The logo is strengthened with a charming bespoke typeface and takes up a little more space, letting the singularity of the brand name speak for itself.

REVITALISING A CULT STATUS COOKIE