Pride is rooted in acceptance, respect, and celebrates love’s freedom. Peace Tea’s brand identity seamlessly aligns with the spirit of Pride, so the brand seized the opportunity to fuse Pride with every sip of the tea. Fish Agency crafted the limited-edition Pride Month design by drawing inspiration from the brand’s well-known hand and fruit equities.

The design forms the words “Love” and “Amour,” embodying the essence of Pride. Festival vibes are evoked by adding a heart sticker on the peach and a bracelet on the wrist. Pride’s rainbow signature colors are cleverly conveyed despite limited printing options.