Legit Organics is a chocolate candy that is cool, tasty, and made from natural ingredients. Pearlfisher New York created the brand strategy, identity, packaging, and visual language. Inspired by R&B music, Legit Organics sought out to capture a richness and soul through its design. Gold foil accentuated with flowy typography definitely communicates richness and a coolness that makes this chocolate unlike any chocolate in its category.

In a category that has remained stagnant for generations, Legit Organics disrupts the notion that candy is an unhealthy and nostalgic indulgence. Instead, the brand offers consumers products that are credible: cool, tasty and created without artificial ingredients. Pearlfisher’s challenge was to create a visual identity that provided maximum impact for the brand’s launch, clearly distinguishing the products from the age-old behemoths of the candy world. Created for a new generation of youth and health-savvy consumers, Pearlfisher has helped Legit Organics reinvent the confectionary category with a range of products that are socially and environmentally responsible, organic and undeniably cool.