Maazah’s packaging, designed by LAND, has a bold, eye-catching look that feels both personal and authentic. The typography has an effortless, hand-drawn style that gives it a friendly aesthetic and makes it stand out amongst the sea of sauces on the shelf. Each product is wrapped in a vibrant, earthy color—like greens, oranges, and reds—matching the bold, natural flavors inside.

Plus, the layout stays clean, with the “Maazah” logo in big block letters and a little icon of two faces, adding a unique touch that makes the brand feel approachable and fun.

Ryan Rhodes, partner and Designer at LAND, told us more about the design process.