Take one look at Swear Words’ package design for Kura Kura, and you’ll instantly feel ready to drop everything, head to the beach, and turn on your Out Of Office email settings. The effervescent tangerine color combined with the radiant turquoise visually tap into the brand’s mission of giving its consumers an excuse to decompress and escape. Inspired by the visual cues of modern Bali, it’s clear through Kura Kura’s packaging that freedom and relaxation are at the root of it all.

For Kura Kura, we created an identity and packaging that captures the visual cues of modern Bali and the intrinsic attitude and language of Balinese life: freedom, relaxation, escape and compassion.