Krusteaz together with Tether redesigned a household name with goal that “The packaging revitalization will help it stand out, attract new customers, and expand current loyalists across categories”
“When it comes down to it, baking, cooking and sharing food is all about connection—especially for parents who want to build happy memories with their families. Krusteaz hones in on that desire, helping customers create those connections.”
“On shelf, the baking category is dominated by a handful of legacy brands with little differentiation. While Krusteaz has been a household name in the West for decades, nationwide it needs to break through the sea of sameness on shelf. The packaging revitalization will help it stand out, attract new customers, and expand current loyalists across categories.”
